I'm a 1) die-hard Rihanna fan, 2) film fanatic, and 3) self-proclaimed tea aficionado. I'm also a marketing student on a mission to make it exciting and unforgettable to fall in love with a brand. And I'm just getting started.
WHO SHE IS
To spice up my answer to “what do you do?”, I’ve called myself many things other than the usual and somewhat generic “marketer”: communication strategist, content curator, brand builder, and maybe consumer mindreader once or twice. But, no matter what name I call it, the heart of what I do remains the same––I tell emotional, relevant, and accessible stories that connect with people.
It all started in my younger years, when I wrote HTML and CSS code for webpage layouts on a now-little known blogging platform called Xanga.
Trying to be as popular as I could be (as all young middle schoolers do), I tested out ways to persuade people to use my designs over others, from publishing stories on the coding process to creating branded content on my blog posts.
It was then, I think, that I developed a love for storytelling and marketing. I'm talking 'bout that wrapped-around-your-finger, poetic metaphor, golden and warm kind of love. Because, even though it's called 'marketing', it's just sharing a story.
I was expected to pursue a path in a stable, lucrative field (read: something medical-related or engineering), but I knew I wanted to tell brands' stories and transform the ways they interact with people through content and the web.
I finally made the jump in college, head-first in the deep end, and chose to study marketing at Georgia Tech––you know, a school known for computing and engineering. I might've confirmed to my conservative family that I was out of my mind, but I've only gotten more head-over-heels in love with what I do.
I’ve done some exciting work ever since, including some creatively challenging projects for student organizations, a marketing stint at a net-zero energy solar home, a brand marketing internship at a Fortune 500 company, and my new side-hustle, Coi Studio.